Media Custom Content
Media Integrations creates turn-key Custom Content that connects with website visitors and generates online sponsorship potential for media company advertisers. On diverse topics, from auto racing to Black History Month, Media Integrations makes it possible for broadcasters to generate significant revenue with their websites.
Our team can work directly with stations to create content that is unique to their specific situations, or customize material from a wide range of popular topics of interest. Media Integrations does all the work – providing daily updates and delivering web-based and content expertise to every campaign. Our radio programming background also helps us keep a listener focus on every feature we create.
(click photos to enlarge these content package examples)
MEDIA INTEGRATIONS BRINGS DIVERSE CUSTOM CONTENT TO RADIO
Media Integrations delivers wide-ranging custom content to several dozen radio stations' websites every day. Among out notable features are Crook & Chase Country, Your Green Page and Your Car Page. Crook & Chase Country is a collaborative effort with Country music’s best-known and most-trusted interview team of Lorianne Crook and Charlie Chase. It includes exclusive C&C audio and video content, as well as links to artist websites, concert tour and release schedules, and destinations to purchase downloads, CDs and authorized merchandise.
Your Green Page is an emphatic response to the high degree of interest that listeners, stations and sponsors have to environmental issues. Its a comprehensive resource that covers a wide range of green-oriented topics and is updated daily. The main page and related links are filled with content that can be easily sponsored by station, cluster and group advertisers.
Your Car Page provides stations with effective integrated marketing solutions for car dealers and other automotive-oriented advertisers -- traditionally one of radio's most important advertising categories. The page is updated seven days a week with valuable information, expert advice, trivia questions and more. Like other Media Integrations features, the content is designed to fit seamlessly on stations' websites and provides sponsors with a wide range of advertising opportunities.
According to Media Integrations’ Bob Bedi, “We know stations need to give their listeners great content and compelling reasons to keep coming back to their web sites. Our Custom Content accomplishes this objective, but unlike generic syndicated web content, we do so in a format that helps stations make money. We build our Custom Content to accommodate sponsors. In these challenging times, it’s critical for radio to provide value to advertisers in non-traditional ways. Our features are perfect vehicles to accomplish that.”
